Where does your loyalty lie?
The 2016 Freddie Awards are being announced for the best airline loyalty programs. The winners are determined by votes from frequent fliers, and are divided into three global regions.
Here’s who won in the Americas:
- Program of the Year: Southwest Airlines – Rapid Rewards
- Best Elite Program: American Airlines – AA Advantage
- Best Promotion Program: Avianca – LifeMiles
- Best Customer Service: Southwest Airlines – Rapid Rewards
- Best Redemption Ability: Avianca – LifeMiles
- 210 Award: Avianca – LifeMiles
