Michaelangelo, Leonardo, Raphael, and Donatello are getting a new job.
NYC & Company is announcing that the Teenage Mutant Ninja Turtles are this year’s Official NYC Family Ambassadors.
The program is designed to promote the Big Apple as a family-friendly destination and has led to a major increase in family visitors. Since its 2009 launch, family visitation has grown by 32.6 percent.
The fictional foursome will appear in promotional materials throughout the city and in Boston, Chicago, and 23 malls nationwide.
