USTOA, (US Tour Operators Association) which has a largely baby-boomer clientele, (51 years of age & older) is identifying its travel trends for the new year.
Iceland was named top emerging or “off-the-beaten-path” destination for 2018, moving to the top spot from second in last year’s member survey.
On the domestic front, USTOA members forecast California, Florida and Hawaii (tied for second), New York, Alaska and Nevada (tied for fourth) and Washington DC as the most popular U.S. destinations for clients in 2018.
Members were also asked to name the destinations/sites most “at risk” from disappearing (from over-tourism, climate change or other factors) that travelers should see now.
Arts and culture, adventure, family, and culinary were cited as the most popular travel categories for passengers by survey participants.