Courtesy: Sheraton New York Times Square
Hotel giant Starwood has plans to improve its Sheraton brand and open 150 more properties by 2020, according to USA Today.
The company announced the projects at the New York University International Hospitality Industry Investment Conference. The plan goes into effect immediately and includes a $100 million marketing campaign.
Among the points of the overhaul is the creation of a new tier called Sheraton Grand, with over 100 Sheratons being put under that umbrella. It will also improve food and beverage options, along with new designs.
