Cancun, one of Mexico’s most popular coastal destinations, is going to extreme measures to attract visitors after the swine flu breakout, reports the Financial Times.

As travelers continue to cancel their vacations to the beach town and bookings drop rapidly, some hotels are offering discounts and special deals to entice clients.
The Royal Hotel, is offering guests a “flu-free guarantee” where anyone who contracts the flu virus within 14 days of checking out gets three free annual holidays.

Brokers say that four out of five of the 31,000 hotels rooms in Cancun are empty and that 17 hotels have already been forced to close after the flu scare.

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