IAG, (International Airlines Group), the parent organization of British Airways has announced a new low-cost long haul airline: LEVEL.
The airline brand starts flying June 2017 from Barcelona to Los Angeles, San Francisco (Oakland), Buenos Aires and Punta Cana.
LEVEL will be operated by IAG’s Iberia flight and cabin crew and will roll out more European city destinations soon on its two A330 aircraft.
Fares start from €99/US$149 one way and tickets are on sale now.
Checked luggage (in addition to a free cabin bag), meals, seat selection and the latest movie releases are free for passengers flying in premium economy. Regular economy passengers get a menu of “amenities” (the stuff we all used to take for granted like meals and bags) to choose from. High speed internet connectivity will be available with prices starting at €8.99. The airline will participate in IAG’s Avios Loyalty program.
Willie Walsh, IAG chief executive, said in a release that “LEVEL will become IAG’s fifth main airline brand alongside Aer Lingus, British Airways, Iberia and Vueling.”This is just the start. We’re really excited about the opportunities for expansion and we plan to bring LEVEL to other European destinations”.
LEVEL is joining a playing field for low-cost carriers including airlines like Norwegian, that are offering Ryan Air-like rock bottom fares at a time that legacy carriers like American are experimenting with stripped-bare-no-frills-or-even-carry-on fares to compete.
The “level” playing field means passengers have more options for low fares but can no longer take basic comforts like meals, bags, carry-on space or legroom for granted.
• Flights to Los Angeles start on June 1, 2017 and operate twice per week.
• Flights to San Francisco (Oakland) start on June 2, 2017 and operate three times per week.
• Flights to Punta Cana (Dominican Republic) start on June 10, 2017 and operate twice per week.
• Flights to Buenos Aires start on June 17, 2017 and operate three times per week.