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Delta Features Lower Manhattan On Its August Flights
Tuesday, August 9th, 2011
Lower Manhattan is showcased the month of August on its “Delta Destinations,” an in-flight video series promoting the top destinations around the world in five-minute video features.
The piece, introduced by New York City Mayor Michael Bloomberg, features Lower Manhattan as a prime destination for visitors and a top location to live and do business.
“Lower Manhattan – from City Hall to the Battery – there’s no place like it,” Mayor Bloomberg says in the piece. “A magnificent square mile with stunning water vistas, skyscraper canyons, monumental architecture, museums, parks, world-class shopping and dining – all set among the most famous historic attractions in America.”
The segment is airing on more than 17,000 Delta domestic and international flights arriving at New York metro area airports, reaching more than 2.6 million passengers. The spot also air this month and next in Virgin America’s RedHOT in-flight video program, reaching an additional 1 million passengers.
The Delta fleet is equipped with Wi-Fi and passengers will be able to log on to www.downtownNY.com/delta using their laptops or smart phones, creating the opportunity for immediate trip planning and booking.
The Downtown Alliance reports that last year alone more than 9 million people visited Lower Manhattan, one million more than the previous year, and that millions more are expected to visit Lower Manhattan after the opening of the National September 11 Memorial in September this year.
Lower Manhattan also is home to more than 56,000 residents – more than double a decade ago – and more than 306,000 workers. Visitors can stay at one of 18 Lower Manhattan hotels, triple that number in the area 10 years ago, or visit more than a dozen museums and other cultural attractions.
You can learn more about Lower Manhattan events, and view Downtown Alliance research, at www.downtownny.com.