Millennial Mindset

Millennials Move Over: Gen Z Takes Over Travel

Virtuoso advisors polled in a new survey say that while Millennials have “held court as the leading force in the travel industry,” Gen Zers (the generation born between 1990s to early 2000’s) are moving into 40 percent of all consumers with disposable income to travel. Virtuoso’s survey of Gen Z travelers also ID’d the “Top 10 Hottest Family Destinations” among those surveyed.  They are: Italy, Mexico, Hawaii, Orlando, England, Costa Rica, South Africa, Turks and Caicos, Dominican Republic and Australia. The survey also ID’d the “Top 10 Unconventional Family Destinations”: Iceland, Africa, Antarctica, Cuba, Galapagos Islands, The Arctic, India,...

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Contiki Teams With Influencers For European Summer Vacays

We all love to share our vacation stories and photos, but no one does it up quite like social media influencers. Bloggers always seem to capture the essence of their surroundings with every trip – now there are a series of tours that help you explore like one, in the company of some. From Florence to Barcelona and the South of France, young travelers can now experience Europe like the most popular Instagram influencers. Contiki is launching three new trip itineraries that offer a unique travel experience for millennials. The global tour operator for 18-35-year-olds carefully curated the Limited...

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Baby Boomers More Careful About Cyber Security

Internet security company Webroot is announcing some interesting findings from its recent survey of 200 millennial and 200 baby boomer travelers about cyber security when traveling. As uncovered by the poll, 59 percent of millennials share their travel plans across social media – 71 percent of baby boomers never share that information online. Nearly all – 88 percent – of the younger generation connects to free public Wi-Fi while on the road, as opposed to 32 percent of their older counterparts avoiding it over security concerns. Both groups have concerns over losing a mobile device; on both sides, 79...

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Millennials Diss U.S. As Best Country In The World

U.S. News and World Report recently polled millennials ages 18-35 about what they think is the best country in the world – and the results may surprise you. Factors considered include quality of living, dating scene, and careers. Here are the top five countries in the four categories. Overall Canada Germany United Kingdom Japan United States To Live Australia Canada Italy New Zealand Sweden For Dating Brazil Italy Spain Australia New Zealand To Start a Career China Germany United States United Kingdom...

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Hilton Announces New Brand to Target Millennials

A new hotel brand is hoping to get the attention of younger travelers. Tru by Hilton will debut by the end of the year, offering rates in the $90-$100 range. Even though it will target all age groups, Tru is intended to appeal to millennials. Its properties will be either a brand new hotel or be repurposed from an existing one, each with around 98 rooms. There are 102 properties in the pipeline, with another 30 seeking approval. In the rooms, which will be 231 or 275 square feet, expect king or queen platform beds, storage areas like a...

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Survey: Millennials Driving a Surge in Rental Car Satisfaction

This year’s J.D. Power North America Rental Car Satisfaction Study finds that rental car satisfaction industry-wide is up to its highest score of 798 since 2006. The study, based on a 1,000-point scale, ranks overall satisfaction with rental cars at airport locations by examining cost and fees, pick-up process, return process, rental car, shuttle bus/van, and reservation process. The survey produces some findings about millennials, who make up 34 percent of the rental car market – compared to the 40 percent of Baby Boomers. Millennials – or Gen Y – are the second largest group of business travelers at...

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Survey: 45% of Millennials Want to Travel More for Business

The latest study from the Global Business Travel Association (GBTA) and American Express Travel is producing some revelations about millennials. Nearly half – 45 percent – of millennials surveyed want to travel more for business, while 57 percent believe face-to-face meetings can’t be replaced by technology. The age group, however, doesn’t completely disregard technology while traveling for work: 33 percent of millennials say they use social media to meet up with colleagues and business associates when on business – compared to the 16 percent of baby boomers who do the same. Also regarding social media, 46 percent of millennials...

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Choice Hotels Finds Surprising Habits of Millennial Travelers

Millennials are an interesting bunch, and the travel industry is watching their every move. Choice Hotels and The Center for Generational Kinetics — an organization that works to fix generational challenges with millennials, Generation Y, Generation X, and baby boomers — polled 1,000 participants to find these habits and trends of millennials: 12 percent have quit their job to go on vacation or to an event 18 percent would recommend a hotel to a friend based on a comfortable bed 27 percent have stayed in a hotel to impress someone 30 percent keep earbuds in their ears when traveling...

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Survey Finds Millennial Travel Trends of 2015

Cruising is on the rise for millennials, according to the results of MMGY Global’s 2015 Portrait of American Travelers posted on TravelPulse. The survey, which was taken by 2,832 American adults, reveals that 48 percent of all travelers are now interested in going on a cruise in the next two years – an 8 percent jump from 2014. According to the findings, millennials and mature travelers show the highest growth of interest in cruising, at 51 percent. Millennials, the largest generational group, find cruising an affordable and convenient way to vacation. That age group also shows an increased trend...

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Study: 90% of Millennials Book Travel Online

What’s your preferred method of booking travel? According to travel network Virtuoso’s first generational traveler study, which reveals sights and preferences for travelers of all ages, age may not make much of a difference when it comes to booking travel. The survey finds that millennials (ages 22-32) are more inclined to arrange travel online: 90 percent use this method. Eighty-seven percent use online travel agencies (OTAs) to do research and compare rates. As for members of Generation X, whose ages are 33 to 49, 82 percent book travel online. Seventy-one percent conduct their research with an OTA, according to...

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